Tennis Australia wanted a product to get more people playing.
Tennis Australia identified getting more adults playing tennis as a strategic priority and as such required a new booking solution that incorporates a suite of “Social Play” products aimed at lapsed adult tennis players, those that have never played before and existing tennis players looking for a less formal way to engage with tennis.
Building on the success of the National Book a Court website, Tennis Australia and ClubSpark set out to integrate further tennis products into play.tennis.com.au.
Open Court Sessions and Cardio Tennis were identified as the adult social play products which would meet the needs of Australia's ever-changing sporting landscape and allow consumers to get back into tennis in a relaxed, social environment. It was decided that these two products would be made available alongside Court Hire on the newly rebranded play.tennis.com.au booking website.
A key requirement for Tennis Australia was for consumers to be able to find multiple adult social play products in one search listing, giving them a choice of products to choose from within their search location and chosen time. This allowed consumers to ask the question "What's available near me".
The site also offers the flexibility to search for a specific product or venue as well as manage your bookings.
Venue pages which publish all of a venue's tennis products in one place along with facility and contact information were created in order for clubs to have a central place to direct customers.
Over 1,000 providers had signed up to run Open Court Sessions pre-launch with more clubs expected to follow suit now the site is live and ready for online bookings.
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